UK based Lazer Lamps asked me to design their new logo and brand style guide. As a company Lazer Lamps manufacture high-end third-party lighting systems that are game-changers in the automotive lighting market. The brief was to create a logo that would fit on the product small yet still stand out. It also had to be able to be machined out of metal easily and look in keeping with other high-end automotive brands, especially in rallying. The result was a logo with interconnecting characters representing a beam of light. Combined with the strong bold orange and black it created a confident look that stood out small on the product or emblazoned across a Paris to Dakar rally car. Subsequent work led me to create a logo for their sub-brand called Triple-R. In line with the Lazer brand and adopting the same character dimensions this more edgy hardcore brand is designed for their high-end race orientated products.
Design, Creative Direction: Owen Geach
Photography courtesy of Lazer Lamps
