Diet Solutions

A fresh approach for Melbourne based dieticians clinic

A fresh approach was needed for dieticians clinic Diet Solutions. The brief set by the client, to avoid the clichés and reimagine the visual presence in a dynamic and visually exciting way. Research showed the industry awash with images of green apples and complex iconography depicting the gut. Diet Solutions needed a fresh approach. Inspired by the bedrock of a healthy gut the abstract microbes were created. These dynamic and interesting shapes formed the basis of the visual language. These combined with a pastel colour pallet representative of real food and coupled with bright and engaging photography created a unique and visually exciting brand.