South Melbourne Physio

A refreshed brand for this modern, chic new clinic represents a game-changing approach to what a physio practise "should" look like

An icon of the south Melbourne scene for 20 years, South Melbourne Physio needed a new and dynamic brand to reflect the Japanese inspired interior of their revolutionary new practice. Combining the core messaging of "Keep Moving" and the distinctive arrow icon synonymous with their old brand, the new clinic needed to be a step up from what a traditional physiotherapist practice looked like. Combined with a modern clean typeface, bold distinctive use of an arrow pattern reflecting movement, and fresh, confident photography the new branding has raised the bar.