Frank Greens existing website was clunky and unwieldy on mobile. Customisation is at the heart of Frank Green products and the mobile experience wasn't delivering on this experience. It was time for an overhaul. I was asked to re-design their e-commerce website look and feel as well as improve and simplify the product selection and customisation experience. In turn, it needed to a consistent experience across desktop and mobile enabling the user to quickly and efficiently change the colours and then pay. Unfortunately, the agency I was working for lost the client and this design was never realised.
UX, Design, Creative Direction: Owen Geach
Images courtesy of Frank Green
