UK based Smile Recovery Housing ask me to design a logo and brand style for their new initiative. The brief for this small pro bono was simply to create a logo that didn't look like any other recovery housing logo and to create a positive perception. As a new initiative Smile would be looking for funding from local government and wanted to feel in line with other contemporary UK charity brands. I wanted to create a small joyful icon that would work independently of the main logo as well as work with the wordy name. The strong bold palette was chosen in direct response to the positive nature of what Smile is aiming to achieve with vulnerable individuals and families.
Design, Creative Direction & Animation: Owen Geach
