Boxley

The existing branding for Boxes To Go was restricting the company’s growth potential and allowing competitors to dominate with stronger positioning and more effective communication strategies. As the lead designer, I proposed a bold and strategic rebrand, including a name change to Boxley, to elevate the company’s identity and establish it as the trusted authority in packaging and manufacturing. The new brand direction was built around three core pillars: expertise, proven quality, and exceptional customer support, each carefully articulated to resonate with the target audience and differentiate Boxley from competitors. Confident messaging and a refined visual identity highlighted their deep industry knowledge and extensive client base, showcasing their unique strengths. To foster trust, authenticity, and deeper engagement, I incorporated real-world customer success stories, transforming loyal clients into brand advocates. This proposed rebrand not only positioned Boxley for long-term growth but also solidified its reputation as a leader in an increasingly competitive market.