Industry Beans

The minimalist aesthetic of Industry Beans, characterised by clean white lines, light textures of marble, and an abundance of natural light, served as the inspiration for the website's design. The goal was to create a digital experience that mirrored the serene, refined atmosphere of their cafés, allowing the products to take centre stage. It's rare to seamlessly bridge the digital and physical worlds, but that was our goal with this project. To achieve it, we constantly asked ourselves, "Is this necessary?" In a way, our task was to "un-design" the digital experience, stripping it down to its essentials to authentically capture the feeling of stepping into an Industry Beans café.