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Design thinker and creative leader delivering impactful solutions.
About
I am a creative leader with almost two decades of experience, blending innovative design with strategic thinking to deliver impactful solutions. From leading talented teams to collaborating with development and delivery, I ensure client expectations are exceeded. My expertise spans the full project lifecycle, with a focus on client relationships and risk mitigation. I'm passionate about fostering a collaborative team culture and staying at the forefront of design innovation.

expertise

Listen & Strategise

I listen deeply to understand challenges, shaping solutions with curiosity, insight, and a clear direction that aligns creative decisions with core project objectives.

Conceptualise & Craft

I experiment and refine ideas into polished, purposeful designs, blending aesthetics and function while keeping the user’s needs at the core of every solution.

Delivering the vision

Through continuous collaboration, feedback, and iteration, I validate designs and work closely with developers to ensure the vision is fully realised, exceeding both stakeholder and user expectations.

Who I've worked with
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Las vegas,nevada - 36.1716° N, 115.1391° W
My Values

My approach blends innovative thinking with a strategic mindset, ensuring that every design is both meaningful and effective.

01
Listen and Discover
Listening deeply to understand challenges, shaping the foundation of solutions with curiosity and insight.
02
Explore and Define
I define goals, set direction, and ensure creative decisions align with the project’s core objectives.
03
Ideate and Conceptualise
Experimenting with ideas, I refine concepts, always keeping the user’s needs central to every solution.
04
Design and Craft
Transforming ideas into polished designs, I focus on detail, blending aesthetics and function with purpose.
05
Test and Validate
Through feedback and iteration, I validate designs, ensuring they exceed both stakeholder and user expectations.
06
Bring the Vision to Life
A continuous process of collaboration with developers throughout the project ensures that the vision is fully realised in development and delivery.
Reviews

What My Clients Say: Delivering Timeless Designs and Exceeding Expectations with Every Project

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